When you combine two cool things, usually the result is something even cooler. Chocolate and peanut butter.Elton John and Billy Joel.Batman and Superman. Okay, maybe not that last one (at least, not yet).
Creating cool, interactive questions is all in a day’s work for us here at Jibunu. Some of our best innovation comes from combining different exercises into one awesome exercise. This creates an engaging survey experience for respondents that can collect data in multiple ways. One of these is a Slider Scale, which takes the numeric response of a slider and combine it with the ranking response of a drag and drop.
In this exercise, the survey asks respondents to rank items along a scale. How and what they are ranking depends on the goal of the research, and there are many options that we can include.
In addition to allowing respondents to rank, it also shows relativity to the ranks. With a standard ranking question, fifty respondents may rank the 5 items in the same order. But with this slider scale, you will get data rating each individual item to a scale, giving you a new level of data. See the examples below:
In the first example, the four options are somewhat evenly spread out. In the second, the respondent likes three of the four options and greatly dislikes the fourth. In the third, the respondent doesn’t like any of them. Finally in the fourth, they have somewhat of a neutral opinion on all three.
With just a ranking drag and drop question, you wouldn’t be able to see this. Not only that, the respondent is able to answer on multiple levels in one question, instead of two or more. Plus the addition of a little gameification to make it engaging and fun. Sliding is always fun.
via GIPHY
This tool is very flexible and can include other features. For example, respondents can set points for “Meets Expectations” and “Exceeds Expectations.” Then they can place the answer options on the scale in relation to where their expectations are.
We can also use logic based on a previous question to show only applicable options to the respondent. This prevents the respondent from ranking items where insight is lacking. We can also create custom solutions using this exercise to help meet any research needs.
Sliders and Drag and Drops are great additions to any survey on their own. But combining these to create an interactive exercise that collects different types of data in one question… that’s almost as cool as chocolate and peanut butter. Almost.
