Fitchburg, MA – August 15, 2024 – Jibunu, a leading provider of technology-enabled market research services, has added a new emoji-based video feedback tool to their survey programming offerings. This innovative take on the traditional dial test underscores Jibunu’s commitment to providing cutting-edge services and solutions to their clients.
Unlike traditional dial tests which use a numeric scale, respondents select from a variety of emotion-based emojis to express their feelings while watching a video, offering a more intuitive and engaging feedback method. This connection between video content and emotional response provides richer and more nuanced sentiment data compared to conventional numeric scale ratings. For respondents, emojis are universal and easy to understand, leading to more accurate feedback as they can effortlessly express their emotions.
In addition to the raw data, Jibunu provides an “Analytics” page showcasing a plot of the responses, highlighting the frequency of each emoji selection throughout the video. Users can set the time interval and watch a playback of the video, displaying respondent usage of each emoji in real-time to visualize the results. Additionally, the ability to filter specific emojis allows for targeted analysis, helping researchers better understand emotional responses throughout the video. This detailed and customizable data output enables clients to gain deeper, more actionable insights from their market research.
“As a research services company with software development chops, we pride ourselves on using our technology to creatively enhance the respondent experience while providing the best data for research teams. This offering is another example of our commitment to both.” said Ken Berry, Founder and CEO. “This tool adds to our suite of unshackled survey programming services.”
For more information about Jibunu’s capabilities and to schedule your free consultation, email info@jibunu.com or contact:
Ken Berry, President
Jibunu
310 Authority Drive, FL 2
Fitchburg, MA 01420
Email: info@jibunu.com
Phone: 978-537-5510
About Jibunu
Jibunu is a pioneer of technology-enabled research services. Since 2003, they have provided superior survey programming and research tool development. Behind their services sits a software company that can design and develop custom market research tools and methodologies to meet each client’s needs. Their unique blend of technology utilization, creativity, and industry knowledge, allows Jibunu to deliver novel research methods that improve the experience of the respondent, researcher, analyst, and client. Learn more at www.jibunu.com.
